Husqvarna recently oversold on dealer network orders for the first round of Vitpilen and Svartpilen bikes, according to Schuttler. He said the company has more street bikes arriving later this fall, and expects similar sales momentum. People who want these bikes should get them ASAP. In fact, the new street motorcycles are just part of the company's continued growth after changing ownership multiple times.
Originally a musket manufacturer founded in Huskvarna, Sweden in the s, the company began making motorcycles in — but the brand also adorns household products such as lawn mowers and chainsaws.
Meanwhile, over the course of nearly three decades, the motorcycle division was flipped repeatedly between several owners that included Italian motorcycle manufacturer Cagiva and BMW , before being purchased by KTM AG. In a market where motor bike sales have been on the decline , the company released just over 12, motorcycles at retail in North America last year, and expects to produce closer to 15, retail this year.
Globally, the company plans to manufacture about 45, motorcycles this year, compared with 40, last year. Husqvarna thinks the brand's appeal lies in the combination of modern technology and sophisticated "naked" or minimal look of the bikes that appeal to millennials, a hotly coveted demographic that's largely shunned motorcycles.
These new off-road bikes feature a 2-stroke fuel injection system that is fuel-efficient and has sensor-controlled technology, making the Enduro bikes compliant with the Euro 4 emissions regulation. Husqvarna also started to go electric with the pioneering EE 5 motorbike. With its drive for innovations in motorcycle technology, combined with the reputation of a great motorbike-maker, Husqvarna remains a prominent brand in motorcycle manufacturing around the world today.
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The Era of Racing For thirty years, Husqvarna dedicated its efforts to improve the initial motorcycle concept and made significant changes to the engine, suspension, transmission, and overall body design. The Rise of Silverpilen In the next two years, Husqvarna focused on manufacturing high-performance machines. New Ownerships and the Split Throughout the history of Husqvarna Motorcycles, there are plenty of ownership changes that happened.
The Reunion of Original Husqvarna Brand saw one of the most historic reunions in motorcycle history when Pierer Industries purchased Husqvarna Motorcycles.
The Vitpilen is a bigger, heavier, and faster bike. Can you tell me what the process was like working on these bikes over a number of years? MT: For us to go from a show bike to a production bike, and see the bikes on the street in three years for the and a bit more than two years for the , it felt very short for us. So it was important to be very true to these show bikes and really take exactly the time that was needed to achieve that, which again was really short.
For sure. Sometimes a problem creates a new way of doing things, or makes you question your design approach, and you find new solutions. Were there specific things you went back to for inspiration? MT: We really looked forward. Husqvarna has always been pioneering, and even at the time they were doing those things, it was like crazy innovative what they did. I think the Scandinavian approach is something that also links the whole story here. Husqvarna always did things to provide something to people, to go forward, and their way of doing something was always SO: The motorcycle industry is in a really interesting place; just the other week Harley-Davidson shut down a factory and laid off people at another one.
What does it feel like to to make a bike in a time like this, or do those things not really come into your mind too much? SM: In , we were selling 1. Looking at that, the motorcycle industry is in decline. In , there were 3. So the market is changing. How people are consuming the product has changed. They just want to be able to put on a pair of jeans, and a leather jacket, and a helmet, and just go and ride. Correction: This article previously referred to Thouvenin as Austrian.
He is French. In business since , this company is committed to leading, innovating, and pioneering. The brand has a strong reputation for its strong and dependable build all over the world. While it may not be all over the press like other prolific brands like Harley Davidson in the U. So, where are Husqvarna Motorcycles made? In Sweden, where it all started. As the oldest motorcycle manufacturer with uninterrupted production over the years, there is a lot to learn about this brand that has been consistently setting trends.
Almost thirty years down the line, after introducing their first bike, Husqvarna Motorcycles massively improved their motorcycles and made numerous changes to the engine, body style, transmission, seat, and even suspension. This was in when they released their modernized version of the original concept to create a fully capable motorcycle that went on to compete on the track and win races.
With even more regular appearances in these races, Husqvarna went on to win on multiple occasions. In fact, they were there when the now widely popular motocross racing was introduced in in Belgium. They ventured into motocross racing with single-cylinder lightweight road bikes. As years progressed, Husqvarna Motorcycles got into the production of high-performance motorcycles.
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