How does facebook news feed

Posts that you see in News Feed are meant to keep you connected to the people, places and things that you care about, starting with your friends and family. Posts that you see higher in News Feed are influenced by your connections and activity on Facebook. The number of comments, likes and reactions a post receives and what kind of post it is example: photo , video , status update can also make it more likely to appear higher up in your News Feed. Posts that you might see higher in News Feed include:.

Keep in mind that you can also sort your News Feed to only see recent posts or posts from Favorites , but News Feed will eventually return to its default setting. If you feel you're missing posts you'd like to see, or seeing posts in your News Feed that you don't want to see, you can adjust your settings. Was this helpful? Related Articles. How can I see and adjust my Facebook News Feed preferences? How does the Facebook News Feed Ranking work?

How can I manage what news I see on Facebook? When It Was Posted — The more recently a story was posted, the more likely you are to see it. Check every few minutes or hours, and Facebook will prioritize very recent posts. Go offline for a week and Facebook might surface a big story like your best friend having a baby even if it was posted 5 days ago. Combined, these factors have a heavy influence on how high up in the News Feed a post appears. Over time as you interact with the News Feed, Facebook learns what you care about and evolves that understanding if your behavior changes.

There are also several other significant factors that determine what you see in the News Feed, though not as heavily as those above. New Facebook Products — When Facebook releases a new product such as Live video or Slideshows, the company needs to test how much people want to interact with it. It may initially show too many or too few News Feed stories about the product until it receives enough feedback to learn the appropriate level of visibility.

Facebook also injects ads into the News Feed. The more Facebook knows about you, the more relevant the ads will be. Implicit signals come from your normal behavior on Facebook. Every story has a little drop-down arrow in the top right corner that lets you:. This lets you pick people or Pages whose posts you always want to see at the top of your News Feed, which can be useful for staying informed about a loved one, best friend, favorite brand, or your own business.

Facebook is constantly tweaking the News Feed. This article will adapt too. Here are all the News Feed change announcements so far:. More Relevant Ads — Fewer ads that other people hide, Fewer ads similar to ones people have already hidden. Higher Quality News — More links to high quality articles, Fewer links to meme photos, related articles to ones you clicked, highlighting stories with new comments. More Status Updates From Friends — More text status updates from friends, fewer text status updates from Pages, more link share stories from Pages, fewer text updates with embedded links from Pages.

Fewer Page posts that have already been shared by that Page, fewer spammy links that use inaccurate language or formatting to trick people into clicking. Focusing On Explicitly Shared Stories — More explicitly shared stories from third-party apps and fewer implicitly or automatically shared stories. As Facebook quickly became among the most visited websites in the world - second to only Google - the valuable News Feed real estate became carefully regulated by Facebook's algorithm.

Facebook once used a system called EdgeRank to determine what people saw in their News Feeds. EdgeRank relied on criteria like the affinity between user and source, the type of content photos, video, text and the timeliness of the post. In , Facebook replaced EdgeRank with a more refined algorithm. For the first time, timeliness and relevance became important qualifications for businesses to think of when generating content.

In addition, posts that users deemed "low quality" quickly lost visibility. As advertising grew on the platform, Facebook started monitoring how users interact with sponsored stories. When users engaged a certain type of sponsored content by liking, sharing or commenting, they started seeing similar advertising types in their News Feeds.